https://luynico.com lu&nico Wed, 14 Oct 2026 15:16:54 +0000 https://luynico.com en https://luynico.com/Tulipan-1 Wed, 14 Oct 2026 15:16:54 +0000 lu&nico https://luynico.com/Tulipan-1 URGE TO F CK After 40 years of promoting condom use, Argentina’s leading condom brand decided to tackle a challenge that comes before protection: bringing back the desire to have sex. That’s how “Ganas de Coger” (“The Urge to Fuck”) was born: a real, limited-edition perfume that turned a crisis of desire into a product that sparked a cultural conversation. Parodying the conventions of the fragrance industry, we launched an integrated campaign featuring a mockumentary about the creation of the perfume. https://luynico.com/Heineken Mon, 02 May 2022 14:19:28 +0000 lu&nico https://luynico.com/Heineken PIXELESS Perú has one of the highest density of digital billboards in the region, and that means lots of energy spent lighting them up. Being Heineken one of the largest users of the medium, we decided to do something about it and developed Pixeless, a simple -yet effective- solution that helps reducing up to 35% of energy consumption in ours an everybody else’s ads. CANNES 2022 - SILVER LION 🦁 https://luynico.com/Tulipan Sat, 12 Oct 2024 13:24:44 +0000 lu&nico https://luynico.com/Tulipan TULIPÁN - https://luynico.com/Supradyn-Performance Fri, 17 May 2024 14:51:04 +0000 lu&nico https://luynico.com/Supradyn-Performance SUPRADYN PERFORMANCE In a world where Pharma always communicates it’s products with scientists and 3D graphics, we chose to talk about people. In a world in which advertising portrays people as overachieving heroes, we chose to talk about everyday efforts and the more-than-physical energy they demand from us. https://luynico.com/Supradyn Tue, 05 Sep 2023 14:20:53 +0000 lu&nico https://luynico.com/Supradyn SUPRADYN In a world where Pharma always communicates it’s products with scientists and 3D graphics, we chose to talk about people. In a world in which advertising portrays people as overachieving heroes, we chose to talk about everyday efforts and the more-than-physical energy they demand from us. https://luynico.com/CCU-Peru Wed, 02 Feb 2022 15:13:08 +0000 lu&nico https://luynico.com/CCU-Peru 300.000 MISTAKES After months of anticipation, everything was ready for the new Tres Cruces Light launch. But a typo on 300.000 cans left us at the crossroads: We could either scrap them -wasting a lot of money and beer- or do something about it. DIENTE 2021 - SILVER PROMO&PR EFFIE LATAM - GOLD EFFIE PERÚ - GOLD https://luynico.com/Fernet-Branca Thu, 19 Jan 2023 18:31:10 +0000 lu&nico https://luynico.com/Fernet-Branca #VeranoÚnico When you talk about Fernet Branca, you talk about Argentina. It’s one of our most beloved beverages, but with its massificaton people started losing track of the quality of ingredients and time needed for it to reach our glasses. So we developed a campaign to show that our favourite drink, is as eager as us for the summer: Twelve months aging this moment. https://luynico.com/Presidencia-de-la-Nacion Wed, 02 Feb 2022 15:01:19 +0000 lu&nico https://luynico.com/Presidencia-de-la-Nacion NATIONAL STREAM The national government needed to reach the Argentinean youth in order to tell them that it was their turn for the vaccine. Such an announcement would usually be made through the “Cadena nacional” an old mechanism that replicates the president’s message on all radio stations and TV channels, media outlets that youngsters don’t consume. DIENTE 2021 - SILVER 🦷 https://luynico.com/Bepanthol Wed, 10 Apr 2024 14:41:34 +0000 lu&nico https://luynico.com/Bepanthol Pscars Life is full of scars and no matter how brutal they may be, every one of them holds a certain beauty, a certain story. Because even when they remind us of our pain, they remind us of our healing capabilities and growth. And that’s what we wanted to portray by launching this brand new wound-healing product: scars may disappear but the psychological growth remains. https://luynico.com/Tres-Cruces-Light Wed, 02 Feb 2022 19:22:11 +0000 lu&nico https://luynico.com/Tres-Cruces-Light THE REAL SUMMER During the summer season most brands -and specially beer brands- tend to show us an aspirational summer: Three months of beaches, pools and traveling. But the reality for most is that we have 15 days off, or if you are lucky, a month. That’s why we decided to talk about the other side of the summer: The real summer.