300.000 MISTAKES
After months of anticipation, everything was ready for the new Tres Cruces Light launch.
But a typo on 300.000 cans left us at the crossroads: We could either scrap them -wasting a lot of money and beer- or do something about it.
DIENTE 2021 - SILVER PROMO&PR
EFFIE LATAM - GOLD
EFFIE PERÚ - GOLD
But a typo on 300.000 cans left us at the crossroads: We could either scrap them -wasting a lot of money and beer- or do something about it.
DIENTE 2021 - SILVER PROMO&PR
EFFIE LATAM - GOLD
EFFIE PERÚ - GOLD