URGE TO F CK
After 40 years of promoting condom use, Argentina’s leading condom brand decided to tackle a challenge that comes before protection: bringing back the desire to have sex. That’s how “Ganas de Coger” (“The Urge to Fuck”) was born: a real, limited-edition perfume that turned a crisis of desire into a product that sparked a cultural conversation. Parodying the conventions of the fragrance industry, we launched an integrated campaign featuring a mockumentary about the creation of the perfume.
PIXELESS
Perú has one of the highest density of digital billboards in the region, and that means lots of energy spent lighting them up.
Being Heineken one of the largest users of the medium, we decided to do something about it and developed Pixeless, a simple -yet effective- solution that helps reducing up to 35% of energy consumption in ours an everybody else’s ads.
CANNES 2022 - SILVER LION 🦁
Being Heineken one of the largest users of the medium, we decided to do something about it and developed Pixeless, a simple -yet effective- solution that helps reducing up to 35% of energy consumption in ours an everybody else’s ads.
CANNES 2022 - SILVER LION 🦁
TULIPÁN
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SUPRADYN PERFORMANCE
In a world where Pharma always communicates it’s products with scientists and 3D graphics, we chose to talk about people.
In a world in which advertising portrays people as overachieving heroes, we chose to talk about everyday efforts and the more-than-physical energy they demand from us.
In a world in which advertising portrays people as overachieving heroes, we chose to talk about everyday efforts and the more-than-physical energy they demand from us.
SUPRADYN
In a world where Pharma always communicates it’s products with scientists and 3D graphics, we chose to talk about people.
In a world in which advertising portrays people as overachieving heroes, we chose to talk about everyday efforts and the more-than-physical energy they demand from us.
In a world in which advertising portrays people as overachieving heroes, we chose to talk about everyday efforts and the more-than-physical energy they demand from us.