#VasSeguro
Cabify mobility services are a huge success among the young-adult demographic in Argentina. But we needed to get the under 25 to try it out and that’s why we went for what they enjoy the most: Going out with friends.
And with a play on words that translates to “You are going safely” and “You are surely going”, we came up with this campaign.
And with a play on words that translates to “You are going safely” and “You are surely going”, we came up with this campaign.